the MARTINI SHAKER

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A conversation that made me cry.

Nathan wanted to go on a car ride with me last night. In addition to being in the “me too” phase, he’s started his “Why?” stage early, so of course he wanted to know why we were taking an …
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Quix: Better than the video game of the same name.

First off, I know the title is wrong. The video game was named Qix and was completely awesome.

At any rate, I discovered a new browser bookmarklet early last week that completely changed the way I use my browsers. That …
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Happy iPad Day.

So. the iPad is announced, and just like so many people, I’m going to toss in my two cents. Because I know you care. A lot.

I’ve seen a lot of lukewarm reception to the announcement today from my friends online …
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Shouldn't cancelled mean CANCELLED?

So, the big TV news is the rumor of the Jay Leno show being cancelled and Jay being moved back to his 11:30 p.m. time slot. Call me crazy, but if you’re cancelled, …
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Introducing "The Yet To Be Named Podcast."


Click the play button to hear the podcast or download the file here.

I’ve been working on a little …
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Miller post-Super Bowl Spot gets it

Shaken for you: February 4, 2008

Love or hate the commercials you saw during the Super Bowl last night, I’ll bet that you find this post-Super Bowl ad from Miller High Life to be pretty smart.

I was reading last week that any beer manufacturer that advertises during the Super Bowl is basically wasting their money because no matter how innovative their creative is, that ad will be recalled as a Budweiser ad. That should come as no surprise.

Miller has subverted that by obviously shooting and editing this spot last night after the game, creating a piece of commentary that’s not only entertaining, but incredibly timely.

Excellent strategy. I hope you enjoy it as much as I did.


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  • Most of the commercials are available to view well before they're "Premier" at the Super Bowl, so I doubt it was shot moments after the Super Bowl was over, but a great point on how well they subverted just about everything (and made sure they weren't just being spoil sports by calling out a few good ones too).
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