Payless on the Red Carpet
Just in time for the Oscars is a little microsite I helped put together this week. paylessontheredcarpet.com congratulates costume designer and fashion diva Patricia Field for her best costume design nomination for The Devil Wears Prada.
The thing that most people don’t know is that Patricia is also a style consultant for Payless ShoeSource, and as a result, Payless has custom made a pair of shoes that Patricia designed to wear down the red carpet this weekend. Those shoes will be unveiled on the microsite once she has unveiled them to the world.
There’s some great (and painstaking) stop action animation on the site created by a crack team of my colleagues. Check it out.