Smooth teenage SonyStyle
Tyson Ibele has created an expertly modeled, lighted, and animated 3D :30 commercial for Sony… but you won’t see it on TV. He’s done it completely as an in-house experiment.
Normally, this isn’t that big of deal… designers and animators create faux or spec projects all the time to hone their craft or try new techniques. What makes this one so unique is the ratio of this spot’s quality to the designer’s age. Tyson is only 18 years old.
Apparently the spot took 2 weeks from concept to completion… Friggin’ showoff.
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